Traditional eCommerce platforms, such as Magento, are built on a monolithic architecture with a tightly integrated back-end and front-end, enabling businesses to sell their goods and services via a web-based shopping experience. The popularity of smartphones and other mobile/smart devices compelled eCommerce businesses to pursue a multi-channel strategy. This is where headless commerce enters the picture.
You must be thinking – What is headless commerce? A headless commerce setup means that the front-end and back-end are completely separated and communicate with each other using APIs.
A headless CMS and a headless eCommerce platform can be used by an eCommerce company to manage operations such as inventory management, marketing campaigns, and product deliveries. This content is then sent through APIs to various devices and channels at the touch of a button. This makes it easier for the eCommerce company to streamline its content while providing customers with a consistent experience across all devices.
Why is going headless necessary for eCommerce businesses?
The modern market’s demands, particularly those relating to omnichannel and personalized experiences, can be met through headless commerce. While traditional commerce is perfectly capable of meeting the needs of a small online shop with a single website, issues begin to surface as the business increases in size or expands to additional platforms.
In general, using a headless eCommerce solution has a number of advantages for businesses and retailers. One could claim that a headless eCommerce system benefits you by…
- Manage your storefront across many platforms
- Utilize the technology you are most acquainted with
- To improve performance and security
- To create flexible, unique storefronts that editors and marketers on your team will like using
- Think about the solutions that your customers needed
Benefits of Headless eCommerce
Enhanced user experiences
Two key elements of eCommerce content managed within a headless configuration will define and enhance your users’ experience across all of your sites: (1) A headless CMS that’s (2) integrated with your e-commerce platform.
A complete omnichannel experience is made possible by centralizing all of your marketing content within your headless CMS.
Improved security and performance
Storefronts constructed on top of a headless architecture typically load more quickly and offer higher levels of protection. Fast-loading websites typically improve user experience and improve SEO & organic performance for eCommerce firms.
The Jamstack is the foundation for many headless stores, and these sites are static or statically created. This configuration of a headless system favors better site performance and loading times, which will improve performance for you.
Businesses like UPC Business have successfully cut loading times by 81%, improving user experience while spending less on advertising because of an improved quality score.
Adaptable stores and quicker deployments
The freedom and flexibility that front-end developers have with a headless architecture is one of its advantages. In order to meet one’s eCommerce needs, user experiences might be built from the ground up. As all they need to do to obtain data is make an API call, front-end developers don’t need to worry about any restrictions in the back-end.
Additionally, the front-end developer is completely autonomous from any back-end system, making storefront updates a quick and easy process when your team makes smaller to larger change requests.
Time to market with no restrictions
No matter what technology you wish to use now or in the future, a headless commerce architecture is completely independent of it. As a result, your developers have a great deal of freedom when choosing technologies. That will make customers happy and give your marketing team the opportunity to promote new projects and marketing campaigns live across numerous platforms, channels, or websites. Marketing teams can deploy new websites and campaigns faster than ever before because of the adaptability of a headless commerce system.
When should an eCommerce business become headless?
It’s not always simple to choose the appropriate moment to go headless. A headless architecture will simplify your life, particularly if you rely on the following use cases, regardless of whether you use your own custom-built eCommerce platform or rely on programs like WooCommerce, Shopify, Adobe Experience Manager, or any other CMS/eCommerce solutions.
When evaluating the differences between your current configuration and a headless eCommerce system, ask yourself the following questions:
- What devices are you aiming for?
- What kind of technologies do you wish to employ?
- Will there ever be a redesign?
- Is the user interface functional?
A better future is already one step closer to you. For your eCommerce businesses, it’s never too late to consider a headless solution. SYMSWEB is aware of how challenging it can be to implement the necessary technological improvements. Send us an email at firstname.lastname@example.org or Contact Us right away to speak with one of our specialists for additional information.